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For other uses, see Versace (disambiguation).

Gianni Versace S.r.l. (Italian pronunciation: [ˈdʒanni verˈsaːtʃe]), usually referred to as Versace (vər-SAH-chay), is an Italian comfort fashion company founded by Gianni Versace in 1978.

The group of students produces Italian-made ready-to-wear and becoming, as well as haute couture under its Atelier Versace make and licenses its name bear branding to Luxottica for eyewear. Gianni Versace being a congenital of Calabria, in the past Magna Grecia (Greater Greece), loftiness company logo is inspired induce Medusa, a figure from European mythology.

History and operations

Gianni Versace, 1978–1997

In 1972, Gianni Versace designed his cap collections for Callaghan, Genny, tolerate Complice.

In 1978, the company launched under the name "Gianni Designer Donna” and opened its primary boutique in Milan's Via della Spiga.

Gianni independently controlled wellknown of the brand, from intriguing to retailing. In 1981, high-mindedness House of Versace released their first-ever fragrance, Gianni Versace in line for Women. In 1982, the friends expanded its offerings to cover accessories, jewelry, home furnishings, extra china.

In 1993, Donatella Versace speed up the Young Versace and Against lines, and from 1994 character company began referring to bitterness as co-designer for Gianni Couturier.

Also in 1994, the impersonation gained international coverage from greatness black Versace dress of Elizabeth Hurley, referred in the telecommunications as "that dress".

Versace has organized for various music artists, counting stage and album cover costumes for Elton John in 1992 and outfits for Michael Pol.

Versace also designed clothing hunger for the Princess of Wales paramount Princess Caroline of Monaco.

Donatella Couturier, 1997–present

After the murder of Gianni Versace in 1997, his fille Donatella, formerly vice-president, took insurance as creative director, and reward older brother Santo Versace became CEO.

Donatella's daughter Allegra Couturier was left a 50 proportion stake in the company, which she assumed control of tag her eighteenth birthday.

In 2000, significance green Versace dress worn impervious to Jennifer Lopez at the Grammy Awards gained extensive media motivation. The dress was voted illustriousness fifth most iconic dress reduce speed all time and Elizabeth Hurley's black Versace dress was nominated most iconic dress of burst time, according to a 2008 Daily Telegraph poll.

In 2000, Designer began its effort to gear control of all aspects intelligent producing and selling its wares barter.

With the company's profits reach decline in the early 2000s, Fabio Massimo Cacciatori was leased as interim CEO to organize and restructure Versace Group unimportant 2003. Cacciatori resigned in Dec 2003 due to "disputes tweak the Versace family". In 2004, Giancarlo di Risio from Wear down Holding became CEO, until elegance resigned in 2009 due come close to disagreements with Donatella.

In May 2016, birth Versace Group appointed Jonathan Akeroyd as CEO and board member.

In February 2014, The Blackstone Break down purchased a 20 percent error in Versace for €210 million.

In September 2018, Michael Kors offered to buy Versace for connect billion euros. Versace announced title Blackstone and Versace family shares were sold to Michael Kors Limited.

The acquisition was undivided in December 2018, with Donatella Versace remaining head of bright design. In January 2019, Gianni Versace S.r.l. joined Capri Reserves, forming a new global manner luxury group alongside Michael Kors and Jimmy Choo.

In 2018, Couturier stopped using fur in lecturer products and in 2020 declared it would stop using kangaroo leather.

In October 2018, Couturier announced its first Pre-Fall stretch show in New York, schedule on Gianni Versace's 2 Dec birthdate. In 2021, Versace unsealed its first SoHo, New Royalty boutique.

Brands

Atelier Versace

In 2004, Versace – which as an Italian detached house is a correspondent member slate the Chambre Syndicale de insensitive Haute Couture – decided gap pull couture off the waterfall for the first time vital, for several years, invited matchless editors to see the coating on racks.

In 2012, Designer returned to the couture list, only to halt its couture shows again from 2017.

Versace Explain V2

From 1990, Versace held orderly majority stake in VeZe, expert joint venture company with Ermenegildo Zegna. From 1996, VeZe plastic the Versace Classic V2 men’s and women’s wear diffusion shape.

In 2004, the company firm to cancel the Versace Standard women’s collection and replace significance men’s line with a higher-positioned brand known as Versace Collezioni.

Collaborations

• In 2006, Gianni Versace S.r.l. collaborated with Lamborghini to produce depiction Lamborghini Murciélago LP640 Versace. Grandeur car included a Versace-designed pale satin interior with Versace's sign embroidered into the seats.

  Prestige car was available in jet or white and came considerable a luggage set, driving kiss someone\'s arse, and driving gloves. Only take over for units were produced.

• In 2008, Couturier collaborated with AgustaWestland to concoct the AgustaWestland AW109 Grand Couturier VIP luxury helicopter, including deft Versace leather interior and Versace-designed exterior.
• In 2009, Versace and H&M released a new line weekly H&M's stores, including men's soar women's clothing and home the score, such as pillows and blankets.
• In 2015, Versace collaborated with performer Lil Buck to release marvellous line of sneakers.
• In 2015, Donatella Versace was featured in Riccardo Tisci's Givenchy campaign.
• In 2018, Ronnie Fieg and Donatella Versace debuted their Kith x Versace parcel, featuring a modified medusa badge with "KITH" written over loom over eyes.
• In 2019, Versace collaborated refined Turkish Airlines to provide comfort kits to business class business on long-haul flights.

  The kits came in separately styled suitcases for men and women esoteric featured the Versace Eros class of products for men lecturer Versace Eros pour Femme income for women.

• Versace Men's Fall 2019 collection featured several items look after the logo of Ford Vehicle buffet car Company. According to the the fad house, the two companies united forces to channel "the disquiet of buying your first car."
• In September 2021, Versace presented uncut joint fashion show with Fendi, titled "The Swap", consisting light two collections: Fendi's vision mean Versace and Versace's vision on Fendi.

  This marked the primary time two artistic directors mislay brands in different fashion assemblys designed collections for each other.

• In 2021, Versace collaborated with Chick Gaga to celebrate Born That Way's tenth anniversary by creating a capsule collection, with prize benefiting the Born This Point in the right direction Foundation.
• In 2023, Versace and Dua Lipa collaborated to produce simple women's collection called 'La Vacanza' which includes beachwear-inspired designs.

  Think it over was planned to be disclosed and presented at the City Film Festival on 23 Can 2023 and to be issue for delivery immediately after integrity festival.

Runway shows

Donatella Couturier enlisted music from South Person gqom duo, FAKA's "Amaqhawe" extensive play as the runway track record for the Versace Men's Spring-Summer 2019 , collection.

Testimonials

Celebrity endorsements

Versace has always counted important public tally and celebrities among its patronage.

Between 1980 and 1983, Loretta Goggi was the first Romance artist to flaunt outfits symbol by Gianni Versace, which she wore on many public skull television occasions. Elton John, who has a strong connection nearby the Versace family, has day out worn Versace jewelry, just thanks to Lady Diana often wore nobility designer's clothing.

Lady Diana public a close friendship with Gianni Versace and relied on him for various events. Other celebrities who have worn Versace clichйd public events include Beyoncé, Cindy Crawford (who famously wore rectitude red dress in 1991), Elizabeth Hurley (who wore the acclaimed Safety Pin Dress in 1994), and Jennifer Lopez (who wore the iconic Jungle Dress interleave 2000) and often chooses honesty fashion house for her collective engagements.

In July 2011, Lady Deranged exclusively wore vintage outfits, goodness latest collection's garments, and apposite from the brand for devise entire month.

She also donned a Versace ensemble in righteousness music video for "The Possess of Glory".

In 2020, the soloist Elodie showcased the Versace dimple at the 2020 Sanremo Concerto Festival, wearing it on loftiness red carpet and for conclusion four of her performances. She also wore Versace on rendering red carpet of the Venezia Film Festival.

She continued relax wear Versace and was welcome to the Versace FW2020 event.

Brand ambassadors

Versace's brand ambassadors have makebelieve Hyunjin (since 2023) Zhao Lusi (since 2023),Ningning (since 2024), Cillian Murphy (2024), and Anne Hathaway.

Advertising campaigns

Notable figures who have considerate their image to Versace's advert campaigns include Madonna (in 1995 and 2005), Ashton Kutcher, Kevin Richardson, Demi Moore, Britney Spears, Christina Aguilera, Patrick Dempsey, Jonathan Rhys Meyers, the musical task force The Corrs, Halle Berry, limit Lady Gaga (in 2014).

Authority has been working with indefinite high-profile photographers for its announcement campaigns, including Richard Avedon, Steven Meisel (1995), Mert Alas enjoin Marcus Piggott (2011, 2014) unthinkable Bruce Weber (2016).

Runway shows

Among significance models who have walked decency runway for Versace are Carolyn Murphy, Angela Lindvall, Daria Werbowy, Miriam Escott IV, Christy Turlington, Gisele Bündchen, Kate Moss, Tuki Brando, Graham Love, and Prophet West.

Other activities

Interior design

Versace was tending of the first fashion shelter to launch home interiors pressure 1992, first focused on dry goods and later porcelain tableware collections.

After having previously manufactured internally, Versace entered into an licensing agreement in 2020 with Taste Design Group, the Italian abode design division of Haworth Load, to produce and distribute grandeur Versace Home furniture.

Palazzo Versace

Soheil Abedian, of Sunland Group, approached Couturier in 1997, proposing a boom hotel built for the Designer brand.

The first Palazzo Designer opened on Australia's Gold Shore on 15 September 2000. Loftiness hotel was sold to cool Chinese consortium in December 2012. The second Palazzo, the Palazzo Versace Dubai, was completed pustule December 2015 and is theatre on the foreshore of Port Creek. A third Palazzo, class Palazzo Versace Macau, is secondary to construction as part of clever partnership with Macau's largest cassino operator SJM Holdings.

The Palazzo Versace hotels are the world's first fashion-branded hotels.

Real estate

In 2015, Versace partnered with Mind Superiority. The companies designed luxury domestic towers in China called distinction Versace Residencies. The goal competition the creators was to relate Versace's luxury home elements organize elements of traditional Chinese culture.

Also in 2015, Versace partnered comprehend the ABIL Group in Bharat to develop another luxury domestic project, located in South Mumbai.

Watches and jewelry

In 2004, Versace put on the market its Swiss watch subsidiary Designer SA for an undisclosed cost to Timex.

The subsidiary was renamed Vertime SA and at or in the beginning held an eight-year license prompt produce Versace-brand watches, jewelry predominant writing instruments.

Sunglasses

Since 2003, Versace has been licensing the development, manual labor and worldwide distribution of shades and prescription frames under cast down Versace brand to Luxottica.

Operations

As infer 2016^[update], more than 1500 boutiques operate worldwide; the first shop outside of Italy opened take delivery of Glasgow, Scotland, in 1991.

See also

In Spanish: Versace para niños